Reviews & case studies as AI trust signals

## Reviews are a citation layer, not just social proof

AI engines lean on third-party review platforms to judge whether a brand is trustworthy. Solid profiles on the sites that matter for your category lift your sentiment across every engine; their absence quietly caps your ceiling.

## Where to be — and how

- **Trustpilot, Google reviews, Capterra, G2** — claim and complete each profile that fits your category. - **Invite genuinely happy customers.** Never buy or fake reviews; engines and platforms detect patterns, and a faked profile is a reputation liability. - **Named, dated case studies** — AI weighs a specific "how Company X got result Y in March 2026" far more than a generic testimonial.

## Why it compounds

Reviews and case studies are verifiable, independent, and specific — the exact qualities that make AI confident enough to recommend you by name rather than hedge.

## How Rankply does this for you

We tell you which review sites matter for your category and draft a short, honest review-request message you can send happy customers. For case studies we draft the template and interview questions, then write the final piece from your customer interview. You create the profiles and gather the reviews; we handle the words.