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How AI engines decide which brands to cite — and how to become one of them. Free, no sign-up required.
GEO Fundamentals
- GEO FundamentalsRankply
What is Generative Engine Optimisation?
What is Generative Engine Optimisation?
The shift from search engines to answer engines For two decades, the goal was simple: rank on page one of Goo
6 min read
- GEO FundamentalsRankply
How AI engines decide which brands to mention
How AI engines decide which brands to mention
The black box buyers actually use When an AI engine answers a buyer question, it's making thousands of micro
6 min read
- GEO FundamentalsRankply
The four pillars of AI citation
The four pillars of AI citation
The framework Rankply is built on Every brand we audit gets scored across four pillars. Each represents a dis
7 min read
- GEO FundamentalsRankply
Schema markup vocabulary AI engines look for
Schema markup vocabulary AI engines look for
Why structured data matters more than ever AI engines like ChatGPT and Perplexity prefer pages with explicit
7 min read
How Rankply Works
- How Rankply WorksRankply
Tracked prompts — the queries we test against
Tracked prompts — the queries we test against
What a tracked prompt is A tracked prompt is a question we run through every configured AI engine on every au
7 min read
- How Rankply WorksRankply
Reading your citation source leaderboard
Reading your citation source leaderboard
What the leaderboard is The citation source leaderboard is a ranked list of every domain that AI engines cite
7 min read
- How Rankply WorksRankply
Managing negative citations
Managing negative citations
The asymmetry nobody talks about In AI search, a single negative citation hurts more than ten positive ones h
7 min read
- How Rankply WorksRankply
Your monthly delivery cycle — what to expect
Your monthly delivery cycle — what to expect
The 30 day rhythm When you start a paid plan, Rankply locks in a monthly delivery anniversary. Every cycle ou
8 min read
On-page Tactics
- On-page TacticsRankply
Writing content AI engines can quote
Writing content AI engines can quote
The mistake almost everyone makes When teams hear "optimise content for AI", they typically rewrite for clari
7 min read
- On-page TacticsRankply
Building authority signals that AI trusts
Building authority signals that AI trusts
Why authority is everything In AI search, mentions from the wrong sources don't just fail to help — they can
7 min read
- On-page TacticsRankply
Heading hierarchy that AI quotes verbatim
Heading hierarchy that AI quotes verbatim
Why H2s and H3s matter to AI engines When an AI engine answers "best CRM for startups", it doesn't read your
7 min read
- On-page TacticsRankply
Outbound citations build inbound AI trust
Outbound citations build inbound AI trust
The counter intuitive truth AI engines reward pages that cite their own sources . A page that confidently ref
8 min read
Off-page Tactics
- Off-page TacticsRankply
PR placements that move the AI needle
PR placements that move the AI needle
Why PR matters more than ever Pre AI, PR was about reach and brand. Post AI, it's about citation supply. Ever
7 min read
- Off-page TacticsRankply
Social signals — Reddit, LinkedIn, and beyond
Social signals — Reddit, LinkedIn, and beyond
Why social is louder than you think AI engines treat social platforms as primary source material when answeri
7 min read
- Off-page TacticsRankply
Podcast appearances — the GEO multiplier nobody talks about
Podcast appearances — the GEO multiplier nobody talks about
Why podcasts matter for AI search Every popular podcast transcribes its episodes. Those transcripts become tr
8 min read
- Off-page TacticsRankply
Wikipedia + the reference graph that AI never forgets
Wikipedia + the reference graph that AI never forgets
Why this category matters most Reference domains — Wikipedia, Wikidata, dbpedia, industry encyclopedias, stru
8 min read
Service Guides
- Service GuidesRankply
Technical foundation: make sure AI can read you
Technical foundation: make sure AI can read you
Why this is step zero AI engines can only cite what they can crawl, parse, and understand. A site with broken
4 min read
- Service GuidesRankply
llms.txt, robots.txt & sitemaps: invite AI crawlers in
llms.txt, robots.txt & sitemaps: invite AI crawlers in
The new file AI engines look for llms.txt is a plain text file at the root of your site that summarises who y
4 min read
- Service GuidesRankply
Rewriting your key pages so AI cites them
Rewriting your key pages so AI cites them
Vague pages don't get cited AI engines cite specific, verifiable facts — numbers, dates, named partners, a cl
5 min read
- Service GuidesRankply
Real, dated images beat stock for AI trust
Real, dated images beat stock for AI trust
Stock photography quietly lowers your score AI engines and Google increasingly read images and their context.
3 min read
- Service GuidesRankply
FAQ hubs & comparison pages: content AI lifts word-for-word
FAQ hubs & comparison pages: content AI lifts word-for-word
The two formats AI loves most When an engine answers a buyer question, it's looking for content already shape
4 min read
- Service GuidesRankply
Answer-first blogging that earns AI citations
Answer-first blogging that earns AI citations
Lead with the answer Most blog posts bury the answer three paragraphs down under "in today's fast moving worl
4 min read
- Service GuidesRankply
Short video: the format AI engines weigh heavily
Short video: the format AI engines weigh heavily
Why video punches above its weight AI engines increasingly pull from video — transcripts, titles, and descrip
3 min read
- Service GuidesRankply
Listicles, directories, Wikidata & profiles
Listicles, directories, Wikidata & profiles
Independent sources are what AI trusts An engine trusts what other sites say about you more than what you say
5 min read
- Service GuidesRankply
Reviews & case studies as AI trust signals
Reviews & case studies as AI trust signals
Reviews are a citation layer, not just social proof AI engines lean on third party review platforms to judge
4 min read
- Service GuidesRankply
LinkedIn thought leadership AI notices
LinkedIn thought leadership AI notices
Why LinkedIn feeds GEO LinkedIn content is widely indexed and frequently surfaced when AI answers questions a
4 min read
- Service GuidesRankply
Reddit for business: earn citations without getting banned
Reddit for business: earn citations without getting banned
Why Reddit matters so much Roughly 47% of Perplexity's citations come from Reddit, and the other engines lean
4 min read
- Service GuidesRankply
Substack: build the industry authority AI rewards
Substack: build the industry authority AI rewards
A long game that pays off in citations A consistent Substack positions you as an industry voice, not just a v
4 min read
- Service GuidesRankply
Competitor ad & feature monitoring
Competitor ad & feature monitoring
Know what your competitors ship — the week they ship it In a fast market, the brands that win are the ones th
4 min read
- Service GuidesRankply
A branded book: the ultimate authority asset
A branded book: the ultimate authority asset
The asset that outlasts every campaign A published book telling your company's story is the most durable auth
3 min read