Short video: the format AI engines weigh heavily

## Why video punches above its weight

AI engines increasingly pull from video — transcripts, titles, and descriptions all feed the answer. A short, real video with named locations, customers, or data is a strong, hard-to-fake authority signal. Most of your competitors aren't doing it, which is exactly why it works.

## What to make

- **Short** (60–120s), real footage — not a polished ad. - **Buyer-question titles** — "How much does X cost?", "Is X worth it?" — the same questions people ask engines. - **Named specifics** — real locations, real customers, real numbers in the description.

## Where it counts

YouTube is effectively the second-largest search engine and its content is heavily indexed. A handful of question-shaped videos creates another surface where your brand answers the buyer's question — reinforcing the same message your pages and blog already make.

## How Rankply does this for you

Filming has to come from you. Rankply drafts the titles, descriptions, and scripts from your brief — shaped around the buyer questions your audit surfaces — so you can film and upload without staring at a blank page.